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Wow. Yesterday, on Wednesday, September 5, 2012, Nokia unveiled their new flagship smartphone called the Lumia 920. The event was a big glitzy affair in New York City. Yours truly watched it online, even though I was sitting in my hotel room in New York. (We at Trend Micro also had a press conference later in the day, stay tuned for some exciting mobile announcements next week.)The new Lumia looks very cool. It’s a Windows Phone 8 device with supercharged graphics, camera, and battery. Let’s face it, our smartphones today are pretty much a digital camera, YouTube viewer, and a phone – so Nokia and Microsoft might have just announced the perfect mix.
What struck me most was the amount of time spent developing, and then explaining the many improvements designed to deliver better battery life. We all know the biggest issue we face with our smartphone is that our battery doesn’t even last a whole day.
Nokia has loaded the phone with great graphics and camera functions but this has a negative impact on the battery, so they have introduced a bigger power pack, a more streamlined processor, and wireless charging based on the Qi standard.
Imagine a day where you can walk into Starbucks place your phone on the table and it will start charging. (In fact, they announced a partnership with The Coffeebean and TeaLeaf company to start installing exactly this.)
For the rest of us who won’t buy the latest Lumia or get coffee from the above mentioned chain, we are left to our own devices – to carry a charger, manage the device functions like Wi-Fi, Bluetooth, 3G, screen brightness, and screen timeout, as well as running apps, all in an attempt to get some Longevity from our smartphones.
I work for Trend Micro and opinions expressed here are my own.